Author Archives: Aaron Zelman

About Aaron Zelman

I'm a Life Insurance Broker with an immense passion for what I create both professionally and personally.

How are you going to travel in 2013?

Posted on December 14, 2012

Planes, trains and automobiles. Trams, buses and bicycles. We pick our means of transport based on budget, availability, prestige, access etc. So how do you want to travel in 2013? Not so much literally, but conceptually. Are you looking to launch, … Continue reading →

Posted in Uncategorized | Leave a comment

The House Always Wins (usually)

Posted on December 12, 2012

Around 1 in 3 clients engage me in a discussion about whether or not insurance is a good gamble. Let’s not kid ourselves. Insurers are in it to make a profit. If they are doing a good job, they are … Continue reading →

Posted in Buyer Behaviour | 2 Comments

Why SHOULD clients trust me?

Posted on December 10, 2012

It is easy to say to clients ‘Don’t worry – I will take care of everything’. And while we may trust ourselves to deliver, it not unreasonable for people to doubt this. We’ve all been let down. Things can and … Continue reading →

Posted in Attitude, Buyer Behaviour | Leave a comment

Solving the income question for a soon to be barrister

Posted on November 21, 2012

A new client of mine will soon transition from an employee solicitor to a self-employed barrister. She doesn’t have income protection insurance at the moment and the standard response to any application made now will be ‘How do we know she … Continue reading →

Posted in Insurance for Lawyers | Leave a comment

Getting all SMILEY about Social Media

Posted on November 5, 2012

The Financial Standard has launched a great initiative to promote ‘Social Advice’ called the ‘Smileys’. It took me a while, but I’ve now realised that the name comes from Social Media Influence, Leadership + Excellence Scholarship. The awards take place … Continue reading →

Posted in Social Media | 1 Comment